Since 1983, Henry-Griffitts has set the standard in custom club fitting. Our H-G Integrated Club System (ICS) measures the specs that decide where your ball goes. Then we build every club by hand to your numbers and back it with our 100-Day Fit Guarantee.
Why custom fitting?
Standard clubs are built to a spec sheet for a golfer who doesn’t exist. A proper fitting finds how length, lie, loft, face angle, shaft and grip work with the way you actually swing, so good contact becomes something you repeat instead of something you chase.
Your H-G fitter tests each spec with you, and the ball flight makes the call. Nothing is left at a factory default.
See what we fitYour clubs are built by hand to your numbers, through eight stations, with SST PURE on every shaft.
Watch us buildYou get 100 days with your fitter to make sure every club is exactly right.
Read the guaranteeFitting
A lot of “fitted” clubs are really a sales pitch. An H-G fitting is a test: you hit the options, you see the ball flight change, and the numbers decide. These are the specs we fit, and every one of them is built into your clubs.
The head that suits your swing, set to meet the ball square.
Head design is the spec most of the golf industry ignores. Offset and non-offset heads produce completely different ball flights, and the only way to know which suits you is to hit both, on the right shaft, at the right length and at the right lie angle. That side-by-side test is built into every H-G fitting, and you'll only find it at Henry-Griffitts.
Loft sets how high your ball launches and how much it spins. Too little of it makes you help the ball into the air, and that costs you consistency. Your H-G fitter fits the loft your ball flight needs, not a number that looks good stamped on the club, checks that each club flies its own distance, and we bend your irons to it.
Lie angle decides whether the sole meets the ground level at impact. Too upright and the toe rides up, pointing the face left; too flat and the heel rides up, pointing it right (for a right-handed golfer). A 7-iron that's just 2° off sends the ball about 3½ yards off line at 160 yards. We pioneered dynamic lie fitting, and our heads bend from 6° upright to 7° flat to match your number.
Face angle, in drivers, fairway woods and hybrids, has a large influence on direction and trajectory. Most off-the-rack woods come set closed, and that isn't what everyone needs. We fit closed, square and open faces, find the setting that starts your ball on line, and build your club locked at that setting, so it's never a variable you're left to guess at.
The engine of the club, matched to your speed and tempo.
Longer isn't better. Neither is shorter. The right length for your build and your swing puts you in balance at address and encourages squareness of hit: solid contact in the sweet spot, swing after swing. Your H-G fitter finds the length that lets you repeat your best contact, and we build your set to it.
Steel or graphite is a fitting decision, not a habit. H-G's own filament-wound graphite is lighter and easier on your hands; KBS Tour steel brings weight and control to a strong, fast swing, and KBS Tour Lite gives steel an easier launch. Plenty of strong players choose graphite now, so we never assume. You hit both, and your ball flight decides.
Off the rack, a flex letter doesn't mean much: one maker's stiff is another's senior flex. We fit flex by how a shaft performs in your swing, not by the label, from the largest range of flexes in golf. Each H-G flex has its own color, from white (X-Stiff) to red (Extra-Weak), so you can compare them side by side.
You've heard that lighter is better for years. That's another marketing myth. Lighter is better for some golfers and heavier is better for others; the right weight suits your strength and tempo and helps you repeat your swing. H-G shafts run from 45-gram graphite to 130-gram steel. You hit them side by side, and you choose.
Kick point is where a shaft bends most, and it moves your launch. A low kick point flexes nearer the tip, adding loft at impact and helping the ball up; a high kick point holds firmer through the tip for a more penetrating, controlled flight. Your fitter matches kick point to your speed and the flight you want, and proves it with the ball in the air.
How the club sits in your hands and feels through your swing.
Your grip is the only part of the club you touch. Too small and your hands get too active, which tends to send shots left; too large and it holds back your release, which tends to push them right (for a right-handed golfer). Your fitter measures your hand and has you hit the sizes, and we build your grips to the one that lets your hands release naturally.
Swingweight is how heavy a club feels as you swing it, which isn't the same as what it weighs. Too light and it's easy to rush; too heavy and you tire and slow down. We build every club in your set to the same fitted swingweight, so each one feels the same in your hands and you can make the same swing with all of them.
Building
Every Henry-Griffitts club is built to order, by hand, in our own shop in Coeur d’Alene, Idaho. Every Henry-Griffitts club for Australia and New Zealand is built to order in Southport, Queensland, to the same standard as our Coeur d’Alene shop. Your order moves through 8 stations, and each one is finished before your clubs move on to the next.
Every shaft is cut to your fitted length.
The heads for your order are pulled, checked and prepared for your shafts.
Each head is bent to your fitted loft and lie, from 6° upright to 7° flat.
Each shaft is analyzed and turned to its most stable plane.
Head and shaft are bonded in that aligned position.
Your grips, in your size, installed and aligned.
Every club is checked against your order before it leaves.
Packed and on its way to you.
SST PURE'd
No golf shaft is perfectly round, straight or uniform in stiffness. Even premium shafts carry small manufacturing variations that make them bend and twist slightly off line during the swing, and how a shaft sits in the head decides how much of that shows up in your shots.
SST PURE analyzes every shaft to find its most stable plane, and we install it in the head along that plane. At Henry-Griffitts it isn't an upgrade or an add-on. It's part of every club we build.
Guarantee
At H-G we're committed to you, our customer. That's why we offer the #1 guarantee in the industry: a 100-Day Fit Guarantee on all of our golf clubs. It gives you three months to work with your H-G fitter until you're 100% satisfied with your new Henry-Griffitts clubs.
We stand behind our fitters and our product like no other company in golf, so you have nothing to worry about when you buy.
Henry-Griffitts is an honest company. We do right by our fitters and the golfers they fit, no matter what. In more than forty years we've had plenty of chances to cut corners. We passed on every one.
Get fit
Find a Henry-Griffitts fitter near you. Your fitting starts with how you swing, and it ends with clubs built for it.
Everything you need to know about custom fitting, ordering, and getting the most out of your Henry-Griffitts clubs.
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