Most golfers can tell you their driver's loft and maybe their shaft flex. Ask them about lie angle and you'll usually get a blank look. Yet lie angle — the angle between the shaft and the ground when the club is soled correctly at impact — is one of the single biggest influences on your direction with irons.
Here's the mechanics: if your lie angle is too upright for your swing, the toe of the club sits off the ground at impact and the face points left of your target (for a right-handed golfer). Too flat, and the heel lifts and the face points right. You can have a perfect swing and still miss, simply because the club isn't meeting the ground the way it should. Golfers then "fix" a phantom swing flaw that was really an equipment problem all along.
Henry-Griffitts pioneered dynamic lie fitting, and it's still where we lead the industry. The key word is dynamic — we don't measure you standing still, we measure how you deliver the club through the actual swing, because that's where lie angle does its work. Our heads are also built to be bent to a range no one else in golf can match, from several degrees upright to several degrees flat, so once we know your number, we can build to it precisely.
We call our approach "We Show You, We Don't Tell You" — in a fitting you'll see the ball flight change as the lie angle changes, right in front of you. It's the moment a lot of golfers realize the clubs were the problem, not them. If your irons pull left or push right no matter what you try, your lie angle is the first place to look.
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